Digital Media Planning
Evolve with your media.
The ways we communicate have changed dramatically. With thousands of broad and niche websites, social networks, contextual, geo-targeting and retargeting opportunities, it seems like there’s a new way to tap into your target audience’s attention every day. So how you find your candidates has to change to keep up. Our digital media strategy identifies those paid media opportunities that can reach the most desirable candidates – in the most efficient way – enabling you to meet your marketing and hiring objectives.
A smart approach to planning.
- Understanding your needs: We get a complete picture of your situation to define the right path – from brand messaging, hire volume, and regional considerations to budget and timelines.
- Research and theorize: We use a range of analytics and benchmarking data to illuminate trends and best practices.
- Develop your strategy: From target audience, media channels and types to budget allocation, run times and measurement, we’ll approach your solution with insightful media plans that deliver results in today’s competitive marketplace.
- Optimize and refine: A media plan should be fluid – with evaluations, adjustments and budget reallocations along the way. And we’ll track your performance using our Metrics Gateway and custom dashboards – measuring customer and candidate engagement from their first interaction with paid media throughout their journey to successful conversion.