These days, everyone understands the importance of reaching and directing candidates online. For today's job seekers, job hunting & research is mainly done on the Internet. Conveniently, it is also easier and more cost efficient for employers to track and manage data online.
While TMP Worldwide works with clients on any number of online strategies - from traffic driving to online assessment and web development - the one very important step that we often see skipped is web log analysis. A web log, for purposes of this article, is an access log that reports the number of visitors, views, hits, most frequently visited pages, and so forth.
Analyzing these web logs can tell you when candidates go to your site, how long they stay there, what pages they visit and more. It can also serve as a benchmark for future development and traffic driving initiatives - you must know where you started to judge improvement. It's easy to say 'I want to drive more traffic.'But do you know how much you have now? And where visitors go once they're on your site? Knowing where you're coming from is essential to knowing where to go.
TMP Worldwide makes web log analysis easy. Simply deliver your web logs to our trained analysts. We will use industry-leading software to export and interpret the data, then deliver recommendations on actionable items. After reviewing the reporting and recommendations, you will have a better idea of common behavior by visitors to your site. Then you can embark on the next step - strategically enhancing the candidate experience and providing content where they want it, when they want it.
For more information and pricing, please contact your Account Representative at TMP Worldwide or send an email to: firstname.lastname@example.org