TMP Canada Explains How to Distinguish the Employer Brand Through Disruption at Recent Event

April 27

TORONTO, ON--(Apr 27, 2015)- TMP Worldwide Advertising & Communications, LLC, a global innovator in talent acquisition, today shared details of its recent event on employer branding, titled "Disruption," held at the Dineen Building in Toronto.

An increasingly valuable concept, employer branding is often overlooked. However, at a time when information and advertising is everywhere, all the time, the ability to connect with a target audience is more important than ever before. Focusing on the idea of disrupting the employer brand, this TMP event explored how companies can incorporate creative into its story, working to evoke an emotional connection with their audience in order to increase engagement.

Throughout the event, TMP emphasized creativity, offering HR and recruiting professionals the opportunity to connect over cocktails and conversation. Upon entering, attendees were challenged to consider a provocative topic; the confluence of disruption and employer branding. By leveraging its deep employer branding expertise, TMP created an ambiance that enabled participants to experience the disruptive power of brand alignment in attracting and engaging qualified job candidates. Of those in attendance, several industries were represented, including: banking and finance, insurance, retail, HR outsourcing and professional services.

Opening remarks came from Colette O'Neill, senior vice president of TMP's Canadian operations, followed by a vibrant multimedia presentation by TMP's senior vice president and global creative director, Russell Miyaki. During his presentation Miyaki explored how disruptive, smart creative techniques can elevate the employer brand, drawing smiles and applause from the audience.

"When it comes to recruiting top talent in today's market, a strong employer brand is invaluable," commented O'Neill. "An advocate for the disruptive, TMP strives to support organizations in uncovering and expressing their story using digital, social and mobile channels. As a result, Disruption was a huge success and we're already planning future events to connect with more organizations."

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