TMP Worldwide to Highlight the Strategic Power of Storytelling at SHRM-Atlanta HR Conference

April 02

NEW YORK, NY--(Apr 1, 2015)-

James Ellis, director of Inbound Marketing at TMP Worldwide Advertising & Communications, LLC, a global innovator in talent acquisition

Will present "The Strategic Power of Storytelling" at 25th Annual SHRM-Atlanta HR Conference.

Monday, April 20 - Tuesday, April 21, 2015
Ellis is scheduled to speak on Tuesday, April 21, 2015 from 11:45 a.m. - 12:45 p.m. EDT.

25th Annual SHRM-Atlanta HR Conference
Cobb Galleria Centre
2 Galleria Parkway Southeast
Atlanta, Ga.

In essence, the talent acquisition process asks complete strangers to imagine themselves as an employee of a given company. In order to accomplish this, the company needs to weave an effective storyline that helps the candidates visualize this new life. However, many content strategies fail to hold the candidates' attention and ultimately hinder the process. To overcome this, companies need to develop a comprehensive, personalized approach to talent acquisition that marries content strategy with measurable objectives.

During the 25th Annual SHRM-Atlanta HR Conference, James Ellis, director of Inbound Marketing at TMP Worldwide Advertising & Communications, LLC, will explore six considerations for powering content strategy: divide and conquer, be in the environment, inspiration, possession, structure and permission. In addition, Ellis will provide insight into best practices and actionable strategies for engaging passive candidates and driving traffic to the career site. Session attendees will learn how to develop the talent acquisition story and provide the right information, at the right time, to the right candidate, with the right call to action.

Conference attendees interested in learning how to create positive, personalized candidate experiences are encouraged to attend this informative session. To learn more about the SHRM-Atlanta HR Conference, visit:

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