James Ellis, director of inbound marketing for TMP Worldwide Advertising & Communications, LLC
Will present the complimentary webinar, "Measuring Content: A Phased Approach to Understanding Social Media and Web Content"
Thursday, September 18, 2014, at 2:00 p.m. EDT (1:00 p.m. CDT / 12:00 p.m. MDT / 11:00 a.m. PDT)
Registration can be accessed at: https://www2.gotomeeting.com/register/919762794.
People say content is king, but does anyone really know why? For instance, how does a company derive value from a Like or a Retweet? How do organizations determine if their website content is engaging? Often these types of questions are answered in a vacuum, but in reality they are part of a broader challenge of better understanding job seeker behavior.
During this complimentary webinar, James Ellis, director of inbound marketing for TMP Worldwide Advertising & Communications, LLC, will outline a phased approach that companies can use to evaluate social media and web content strategies for talent acquisition. Attendees will gain a greater understanding of how to evaluate social metrics on their own merits as well as in relation to a broader content strategy. Ellis also will share insights into the future state of content tracking and the role that content plays in the candidate journey. In addition, he will discuss how companies can determine the influence of social media and content marketing on conversions.
HR and recruiting practitioners interested in learning more about measuring the value of their web and social content will benefit from attending this educational webinar. To register, please visit: https://www2.gotomeeting.com/register/919762794.