WHO: Louis Vong, vice president of Digital Strategy for TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company that leverages software, advertising and creativity to deliver award-winning products and services.
WHAT: Will present a session titled, “The Impact of Social Influence Marketing on Employer Brands,” at the British Columbia Human Resources Management Association’s HRMA Conference + Tradeshow 2013.
WHEN: The conference will be held from Wednesday, May 1 through Tuesday, May 2, 2013.
“The Impact of Social Influence Marketing on Employer Brands” will take place on Wednesday, May 1 at 10:15 a.m.
WHERE: HRMA Conference + Tradeshow 2013
Vancouver Convention Centre West
1055 Canada Place
Vancouver, British Columbia, Canada
DETAILS: Over the past five years, there has been a significant shift in how people consume and create media. This shift is evident in almost all aspects of everyday life, impacting the way people shop, communicate and, increasingly, advance their careers. As a result, employers are presented with an opportunity to engage with job candidates like never before, using social media as a method to highlight their individual recruitment brand and get their messaging to their target audience.
During the “The Impact of Social Influence Marketing on Employer Brands” session, Louis Vong, vice president of Digital Strategy for TMP Worldwide, will discuss the evolving recruitment landscape and the effect that social influence marketing has on a company’s employer brand. Vong will provide insight to help attendees rethink their current recruitment strategies, achieve greater ROI and, most importantly, plan for their future.
Attendees will also learn about the changing behaviors of job candidates in how they search for opportunities, how candidates and current employees alike interact with their employer brands, and how they can develop and executive optimized recruitment strategies that ensure they attract top talent.
HR and recruiting professionals interested in learning more about the impact that social influence marketing has on their ability to engage high-level candidates are encouraged to attend this informative session. Registration details can be accessed at: http://www.bchrma.org/conference/registration-2/register-now/.