Your employer brand is as important as ever in today's competitive market. Whether it's a well-known national brand or a regional one, it plays a significant role in formulating a candidate's opinion about working for your company. Because of this, it's essential to place your brand prominently in your recruitment advertising.
One of the most effective ways to do this is with TMP's Enhanced Job Branding. TMP's skilled artists can design a unique layout for your online job postings that carries your brand through each posting with the use of your logo, photos, color scheme and copy. This means a candidate will immediately see your branding when your job posting is clicked. Not only does it reinforce the brand, it also catches candidates' attention and encourages them to read more about your company's opportunities.
Besides the immense visual impact Enhanced Job Branding offers, utilizing the screen "real estate" of a job posting means you have more space to put copy about benefits, culture, and company news. Such copy can be incorporated into the layout design so you don't have to include it in your job description or expect the candidate to find it elsewhere. It's also a great way to ensure important copy such as a tagline and EOE statement are on every job posting.
Each Enhanced Job Branding design contains an area for job-specific information such as the position title, description, and contact information, so it's usable for all of your postings on Monster.com. Companies also have the flexibility to have multiple Enhanced Job Branding designs to accommodate the needs of different brands, divisions, or facilities.
Give Enhanced Job Branding a try and watch your brand be extended to your online job postings. For more information, visit: http://www.tmp.com/about_capabilities_details.aspx?id=3#P4