NEW YORK (September 17, 2012) –
WHAT: Will serve as moderator of the “Employer Branding” panel discussion to be held during the Talent Management Alliance’s Government Talent Management Summit.
WHEN: The summit will take place from Tuesday, September 18 – Wednesday, September 19, 2012.
The “Employer Branding” panel will be held on Wednesday, September 19 at 1:15 p.m.
WHERE: Government Talent Management Summit
Grand Hyatt Washington
1000 H Street NW
DETAILS: Despite the roles federal agencies play in protecting the American people, promoting economic prosperity and ensuring the financial security of the U.S., federal employees have become targets of public criticism. However, when critics portray the government as overpaid and underperforming, they not only hurt the morale of current employees but also make it difficult for agencies to attract top talent to federal service.
With this in mind, Ellis Pines, vice president of Digital Strategy for TMP Government, will moderate a panel discussion on how government agencies can improve their employer branding. During this session, Pines will be joined by Susan Salter, chief of the Outreach and Recruitment Branch, Office of Human Resources for the U.S. Nuclear Regulatory Commission; Kevin Tyrrell, HR specialist, Marketing and Media for the Internal Revenue Service’s Recruitment Office; and Scott Harwood, human capital initiatives manager and director of Acquisition Career Management for the Office of the Assistant Secretary of the Air Force (Acquisition), to discuss ways that federal agencies can build their talent brand and attract and recruit qualified candidates to their organizations.
Attendees will learn a number of strategies for improving their employer brand, including how to utilize current employees as talent recruitment ambassadors; establish who they are, how they benefit the citizenry and what opportunities and career paths can be offered; turn employer branding into a continuous process rather than a one-time campaign; and reach millennials who desire meaningful work.
HR professionals, recruiters and directors of government agencies who wish to learn how they can enhance their employer brand to attract top talent to work for their agencies are encouraged to attend this informative session.
For more information about the Government Talent Management Summit and to register for the event, please visit: http://the-tma.org/government-talent/
About TMP Government, LLC
TMP Government (www.TMPgovernment.com), a wholly owned subsidiary of TMP Worldwide Advertising & Communications LLC, is the leading advertising and outreach communications agency that focuses on total communications, encompassing interactive and traditional communications programs, exclusively for government, contractors and associations. Our government–to–citizen, government–to–government and organization–to–government programs meet the outreach, marketing and recruitment communications needs of a diverse clientele, from federal, state and local agencies to government contractors and national associations. Our singular focus on the public sector gives us proven, unparalleled experience in and understanding of government marketplaces, communities, processes and needs.
About TMP Worldwide
TMP Worldwide Advertising & Communications, LLC (www.tmp.com) is a global, technology-enabled talent acquisition company that leverages software, advertising and creativity to develop and deploy our clients’ employer brands across digital, social and mobile outlets. Our client base of over 1,200 companies spans every sector in business and government. Headquartered in New York City, with offices throughout North America, Europe and Asia with affiliates around the globe, TMP continues to set the standard for measurable and cost-effective HR communications. We are also honored to be recognized, once again, among AdAge’s Top US Digital Agencies, ranking #33 for 2012.