Weekly DigiKnow: Facebook Timeline Increases Engagement

March 30

Today marks the mandatory launch of timeline for all brand pages on Facebook. For some, this deadline has been one to dread, but two recent studies encourage those who are worried to change their tune.

Simply Measured looked at some brands who have already converted to timeline (e.g., Livestrong and Toyota) and found that they are getting an average engagement lift of 46%. While the sample size is small, the news is encouraging. Facebook marketing platform Virtue reported that their clients’ engagement per fan rose as much as 190% after the switch.

In order to help your brand achieve such success, it’s important to take advantage of new features such as the cover photo, milestones, and pinning posts.

Sources: Simply Measured, Virtue, Facebook

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