Are you leveraging the power of search engines in all of your recruitment strategies? Attracting candidates with keywords, banner ads, print, etc., is only part of the battle. Don't place a targeted advertisement and send traffic to a general website. You will increase the risk of frustrating candidates and experience an unnecessary level of user drop-offs. TMP Worldwide's TalentBrew Content Pages are position/content specific landing pages aimed at "completing" the candidate experience. Using the same look and feel of your corporate website or TalentBrew site, these web pages can be created, customized with very specific content and made available very quickly. You can drive candidates to these pages from anywhere, and be assured that the targeted information is available. Candidates can opt-in to learn more about your organization and answer specific questions; allowing you to capture valuable data on each candidate. The valuable data collected can be utilized for further communications with candidates.
Using proprietary TMP technology that allows for rapid design, creation and publishing of web pages and data capture forms; TMP can ensure that a search-engine friendly information rich page is created quickly. You will then be able to minimize the drop-off rate by following through on your advertising methods.
• Strategy for use of targeted pages throughout the year at low cost
• Design a template once, use over and over again at a discounted cost
• Designs that extend careers website, TalentBrew site and company brand
• Ability to add modular features (data collection, email opt-in forms, search widget, etc.)
• Ability to add tracking tags for comprehensive analytics
• Extend web presence to support any recruitment initiative
• Improve conversion rates with relevant content and direct links to jobs, specific sites, TalentBrew or the ATS
• Uses a template structure, so publishing new pages can be turned around quickly
• Enhance and link back to career site