Weekly DigiKnow: Mobile Ad Engagement On the Rise

February 27

A recent study from The Nielsen Co. revealed that 24% of tablet owners and 11% of smartphone owners have clicked on ads to learn more about a product or promotion. As this medium becomes more saturated, organizations will have to try harder to stand out and be relevant. In fact, 33% of users with web-enabled mobile devices respond more favorably to geo-targeted ads, and over ΒΌ of users are more likely to look at ads with video.

Sources: The Nielsen Co.

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