After months of speculation, Twitter announced this week that it is launching brand pages as part of its redesign. The concept isn’t new, as both Facebook and Google+ offer a similar product to advertisers.
The brand pages, which are free, offer more creative flexibility by featuring a large, customized header image. Brands can keep a particular tweet at the top of their time line, and the ‘top tweet’ can auto-expand to reveal an embedded photo or video. Finally, brands can separate replies and mentions on their page.
For employers, this change offers a way to better engage with candidates via Twitter through compelling content and allows real-time communication with followers without clouding the feed to their general audience.
Source: Advertising Age