LinkedIn announced this past week that there are now over one million groups on its site. While this provides recruiters access to a plethora of niche communities within which they can search for candidates, the sheer volume can be overwhelming. Suppose you are looking to find Java Developers in London. A keyword search of "Java" returns nearly 2,000 groups! Where does one start? A new feature called Group Statistics can help.
The Group Statistics dashboard provides insight at a glance into elements including the group's demographics, activity, and growth trends. Using this new tool, you can quickly discover that, surprisingly enough, only 33% of the group 'IT London' actually live or work in London. And while 3% of the Java Developer Network group are from London, this represents 284 potential candidates. You can also use this dashboard to better find user groups to target with display advertising.