Search Engine Marketing is an essential component to any recruiting strategy - both from an SEO (organic, non-paid listings) and SEM (pay-per-click) standpoint. However, the industry changes daily, and the media buying and optimization are dynamic.
To give our clients high-level control and easy-to-use dashboards while letting TMP's Search Marketing Team take care of the details, we have created a TMP Pathways Search Marketing Package. This includes:
- Keyword consulting and recommendations (see What's My Buzz example)
- Media buying
- Media optimization
- Ensuring jobs are optimized for the web
- Landing page creation to improve conversion percentage
- Reports on rankings on the search engines
- Access to our TMP Pathways SEM dashboard, including TMP Focus (see map image below) and Metrics Gateway
TMP Focus - map image
About TMP Search Marketing
TMP's Search Marketing offering has continued to expand throughout the past several years. Supported by a dedicated team of industry experts who do nothing but leverage search engines and other pay-per-click vehicles for recruitment purposes, TMP has several related products and services in place. Offerings include SEO consultation and ranking strategies, creative testing and optimization, and full ROI reporting.
About TMP Pathways
TMP Pathways is TMP's new sourcing platform that provides clients with a number of tools, reports and services around their advertising and communication strategies. This includes job distribution, search engine marketing, brand management, email marketing, relationship management and more.
For more information and pricing, please contact your Account Representative at TMP Worldwide or send an email to Courtney.Hub@tmp.com