People in Business to Maintain and Build its Global Identity and Make Services Available to TMP Worldwide's Global Network Partners
NEW YORK and LONDON - September 27, 2007 - TMP Worldwide Advertising & Communications, LLC, North America's largest independent recruitment advertising agency, today announced that it has acquired UK-based People in Business Limited, the world's leading employer brand consultancy. The acquisition expands TMP's global brand capabilities and reach, and enhances the offering available to the company's global network partners.
People in Business (PIB) will continue to help clients develop and manage their employer brands through comprehensive solutions that uncover, articulate and leverage a client's unique brand position to attract and retain the talented people they need. PIB's core service areas include employer brand research, proposition development and internal communication. Given the fundamental importance of leadership in delivering an effective long term employer brand strategy, most of their client engagements involve working with senior teams on leadership behaviors, relationships and team work.
One of PIB's core areas of expertise is the strengthening of employee relationships with powerful, highly skilled and business-critical professional groups such as fund managers, analysts, lawyers, underwriters, and clinicians. Current clients include RBS, Procter & Gamble, and Fidelity.
This acquisition demonstrates TMP's intent to expand the size and scope of their services since it became an independent company in August 2006. Veronis Suhler Stevenson, a private equity and structured capital fund management company dedicated to investing in the media and communications industries in North America and Europe, is TMP's majority owner.
"We are bringing together the most experienced team of employer brand consultants operating on a global scale," said Michelle Abbey, president and CEO of TMP. "Recruitment is evolving and a high level consulting capability ensures that we can respond to client needs for comprehensive employee research, strategic planning and coherent management across the entire employee experience. That is why we are so delighted to have Simon Barrow and his team as colleagues. Simon created the original employer brand approach and, with Richard Mosley, wrote the best-selling book 'The Employer Brand - bringing the best of brand management to people at work'.
"Joining TMP gives People in Business a global capability, and the opportunity to work with an ambitious team who share our view that great employer brands are built from the inside out, with the process starting at the top," said Simon Barrow, chairman of PIB. "Coupled with their deep understanding of the employee marketplace and record of innovation, we believe that no one is better placed to shape the future of recruitment and employer brand management to attract and inspire talented people."
TMP's employer branding capabilities will be featured at the Conference Board's "Extending Your Brand to Employees" event, taking place November 13-14 in Chicago.
About TMP Worldwide Advertising & Communications
TMP Worldwide Advertising & Communications (www.tmp.com) is North America's largest independent recruitment advertising agency and the only recruitment advertising agency recognized among the top 30 U.S. agencies. We are a single source for companies to communicate their employment offerings in order to recruit and retain the best talent. Through online and traditional communications, ROI campaign management services, creative and brand management, diversity enrichment, and media planning, TMP delivers industry-specific results across virtually every sector in business and government. Headquartered in New York City with offices throughout North America and affiliates around the globe, TMP continues to set the standard for measurable and cost-effective HR communications. TMP was formerly a division of Monster Worldwide, becoming an independent company in 2006.
About People in Business
People in Business Limited (PIB, www.pib.co.uk) has been an independent business owned by its directors since 1992. Based in London it works with HR, Marketing and line management on a range of Employer Brand related assignments. These include internal communications, employee research, senior management roles, relationships and teamwork and the creation of the relevant Employer Brand (EB).
Simon Barrow, PIB's Chairman, created the EB concept after experience as a brand manager with Colgate-Palmolive and later as an advertising agency CEO when it occurred to him that employees lacked the same care, coherence and understanding which a valued customer would expect.