"The goal was also to have a consistent employment message throughout the site with strong headlines and images of real employees, as well as make the site easy for applicants to find jobs and apply online. TMP wanted to include People Profiles and Testimonials that speaks to true work experiences at Lakeland Regional."Karen Mitchell, HR Manager, Lakeland Regional Medical Center
"Careers that are inspired by you." That's the campaign developed by TMP worldwide for Lakeland Regional Medical Center's brand new careers website.
Lakeland Regional is an 851-bed hospital, centrally located between Orlando and Tampa, Florida, and takes pride in both its small-town feel and its role as a healthcare leader in Central Florida. The hospital received recognition locally as a reputable hospital, but felt that they were different from most major Medical Centers. They wanted to increase awareness of their facility in the entire Florida market, position themselves as a healthcare leader, and highlight the differences of a career at Lakeland Regional Medical Center. They were also looking to add new functionality to the site.
TMP recommended capturing both nursing and allied specific career features and sharing the close-knit work environment with the community. TMP designed the new site (www.lrmcjobs.com) to feature employee profiles and a video testimonial that speak to Lakeland's true work experience and highlight the differences between a career at Lakeland and one at other hospitals.
In order to track the site's success and effectiveness, Lakeland is using TMP's Campaign Management. Results are now being analyzed.
To learn more about TMP's digital capabilities, visit http://www.tmp.com/about_capabilities_details.aspx?id=2#S1