TMP Worldwide Executive to Discuss Art and Science of Social Strategy at NACE Social Media Mashup

August 12

NEW YORK, NY--(Aug 12, 2013) -

David Spector, global head of mobile at TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company that leverages software, advertising and creativity to deliver award-winning products and services.

Will deliver the opening keynote address, "The Art & Science of Social Media," at the National Association of Colleges and Employers (NACE) Social Media Mashup.

The NACE Social Media Mashup will take place Thursday, August 22 and Friday, August 23, 2013.

Spector will speak on Thursday, August 22 from 1:30 to 3:00 p.m. PDT.

NACE Social Media Mashup
Hyatt San Jose/Downtown
282 Almaden Boulevard
San Jose, Calif.

While most organizations understand that social media is key to promoting brand recognition, many still fail to realize its impact on employer brand and recruitment efforts. However, with roughly 95 percent of college students using Facebook and Twitter, adopting a smart social strategy can provide the competitive advantage organizations need to maintain a healthy ROI and strong quality of hire. Today, it is no longer a question of how well organizations manage their social channels but how they use these channels to promote candidate experience and employer brand.

During his opening keynote presentation at the NACE Social Media Mashup, David Spector of TMP Worldwide Advertising & Communications, LLC, will explore the art and science of social media strategy and explain how leading companies leverage social channels to reach campus audiences and drive engagement. As global head of mobile for TMP Worldwide, Spector has spent much of the last decade migrating organizations into today's digital, social and mobile world. Highlighting the rapid adoption of social and mobile technologies, Spector will offer practical advice for updating social strategy and discuss best practices for providing an authentic, web 2.0 employer brand experience.

The NACE Social Media Mashup will bring together campus recruiting and career services professionals for two days of recruitment industry insights, information about the latest trends and research, and professional development. Recruiters, hiring managers, career services and HR professionals interested in learning more about popular platforms and best practices for developing social media strategy to benefit the employer brand are encouraged to attend this session.

Additional information about the event and registration details can be accessed at:

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