TMP Whitepaper on Employer Branding

February 15

"Is Your Organization Positioned for Success?"

Is Your Organization Positioned for Success? Cover


We are at an interesting time in the employment market. With an unemployment rate in the 8-10% range, the need to attract candidates is not as critical as it has been in the past. What is critical at this juncture is the need to engage your existing workforce at the maximum level possible. Your employer brand will provide new and existing employees with a resonant message that promotes engagement and enables companies to emerge from the current downturn through a combination of innovation and productivity. An employer brand will enable your organization to engage employees and attract candidates based on important tangible and intangible brand attributes rather than just commodity attractors such as compensation. An employer brand will provide a unified voice for your organization that brings clarity to your engagement and recruitment efforts, from your intranet to employee referrals. Getting to a "one voice" approach truly helps to drive the effectiveness of communications.

A strong employer brand also enables you to connect with more of the candidate market with deeper, more meaningful messaging. An employer brand will also help you to differentiate your organization from other employers, both in and out of your sector.

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